Milk is a fashion lifestyle magazine for kids (and parents) which originated from Paris. They are now expanding to Japan with their first issue releasing on March 3rd. Here's a description of their philosophy taken from their website:
"MilK, because we all feel something in common: nostalgic for our childhood. And here we are, new parents with a mission: to pass on a genuine education that also helps children to develop a taste for beautiful things. This transient moment, we want to live it together, like a hedonistic transition where each moment is an occasion to be an aesthete. Milk takes us on a modern journey through the world of childhood. Both the photographs and illustrations reveal our desire to discover together the still unexplored world of children’s fashion. From family way of life to the latest children leisure activities, all the new spheres will be explored. “Kidding” is born…surfing on today’s wave…and it’s Milk’s raison d’être."
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